BeInCrypto Rebranding

Top-3 Crypto Media Platform in the World

Context

BeInCrypto is a global crypto media outlet, delivering professional journalism in 25+ languages. As Senior Communication Designer, I led the rebranding, developing the visual concept, presenting design directions, and creating templates and brand guidelines to ensure consistency across all platforms.

challenge

The rebranding of BeInCrypto came from a maturing market and a shift toward more experienced traders.The existing identity was too bright, cluttered, and lacked clear guidelines, making it difficult to scale.It no longer reflected the brand’s authority and started to resemble the generic crypto aesthetic.

The rebranding of BeInCrypto came from a maturing market and a shift toward more experienced traders.The existing identity was too bright, cluttered, and lacked clear guidelines, making it difficult to scale.It no longer reflected the brand’s authority and started to resemble the generic crypto aesthetic.

The rebranding of BeInCrypto came from a maturing market and a shift toward more experienced traders.The existing identity was too bright, cluttered, and lacked clear guidelines, making it difficult to scale.It no longer reflected the brand’s authority and started to resemble the generic crypto aesthetic.

Result

The new concept reimagined BeInCrypto as Established Media with a Twist, combining professionalism and credibility with a bold Web3 vibe.
I built a consistent, scalable design system with templates for marketing and social media, unified graphics across 25 domains, and comprehensive brand guidelines.
Audience testing showed 80%+ positive perception alignment with the new positioning, and social media engagement increased by over 40% after launch.

The new concept reimagined BeInCrypto as Established Media with a Twist, combining professionalism and credibility with a bold Web3 vibe.
I built a consistent, scalable design system with templates for marketing and social media, unified graphics across 25 domains, and comprehensive brand guidelines.
Audience testing showed 80%+ positive perception alignment with the new positioning, and social media engagement increased by over 40% after launch.

The new concept reimagined BeInCrypto as Established Media with a Twist, combining professionalism and credibility with a bold Web3 vibe.
I built a consistent, scalable design system with templates for marketing and social media, unified graphics across 25 domains, and comprehensive brand guidelines.
Audience testing showed 80%+ positive perception alignment with the new positioning, and social media engagement increased by over 40% after launch.

Services

Brand Identity

Communication Design

Year

2025

Illustrative covers remain a key element of BeInCrypto’s identity, but their style has been refined. Each cover now uses one contrasting color and a clear visual metaphor that reflects the article’s theme. A mix of textures, noise, and collage elements adds depth and keeps the look lively and human.

BeInCrypto is mostly digital, but the brand is also present at conferences and workshops. To boost its presence, we developed branded merchandise for both internal and external use.


BeInCrypto is mostly digital, but the brand is also present at conferences and workshops. To boost its presence, we developed branded merchandise for both internal and external use.


BeInCrypto is mostly digital, but the brand is also present at conferences and workshops. To boost its presence, we developed branded merchandise for both internal and external use.


Credits

Design

Darya Kotava

Art Direction

Varvara Markina

Eklat

Jewellery Brand

Eklat

Jewellery Brand

Eklat

Jewellery Brand