Burro Magazine

Milan Urban Media

Context

Burro is a Milan-based urban media uncovering unordinary spots and emerging trends. In just three years it grew into a cultural reference point, collaborating with brands like Ferrari and Liy Jo. This rapid growth called for a rebrand — scalable and distinctive identity.

challenge

The challenge was to design a system that feels fresh and on-trend, yet adaptable. The solution is a motion-led logo inspired by burro (butter), shaped through melting, ever-changing textures. A minimal typographic framework grounds the identity, providing consistency while allowing room for dynamic expression.

The challenge was to design a system that feels fresh and on-trend, yet adaptable. The solution is a motion-led logo inspired by burro (butter), shaped through melting, ever-changing textures. A minimal typographic framework grounds the identity, providing consistency while allowing room for dynamic expression.

The challenge was to design a system that feels fresh and on-trend, yet adaptable. The solution is a motion-led logo inspired by burro (butter), shaped through melting, ever-changing textures. A minimal typographic framework grounds the identity, providing consistency while allowing room for dynamic expression.

Result

Achieved visual consistency across all formats and a 35% increase in Instagram reach within two months. An updated press kit and website streamlined communication and improved the overall client experience.

Achieved visual consistency across all formats and a 35% increase in Instagram reach within two months. An updated press kit and website streamlined communication and improved the overall client experience.

Achieved visual consistency across all formats and a 35% increase in Instagram reach within two months. An updated press kit and website streamlined communication and improved the overall client experience.

Services

Brand Identity

Digital Design

Year

2025

Credits

Graphic Design

Darya Kotava
Evelina Kozlova